Apple iPhone is one of the best-selling smartphones in history. Apple releases new iPhones every year and thousands of people line up in front of local Apple stores to get new models. Back in September, Apple announced three new iPhones including iPhone XS, XS Max, and XR after months of leaks and rumors. The 2018 iPhone lineup retains what we have loved about its predecessors while adding tons of new things.
However, reports claim that the XS and XS Max are seeing a slow sales performance on the market due to their high price. Sources say that Apple is struggling to compete with Chinese smartphone brands like Xiaomi, Huawei, or Oppo on the market. Those smartphone markers are best known for their affordable devices with crazy specs. In reality, the demand for the iPhone XR is also low in emerging markets. However, it seems that the device is a hot item in the US. According to the latest reports, the iPhone XR was the best-selling iPhone in the US in November. Reports say that the iPhone XR now attracts more customers in the US as carriers and retailers are offering discounts on New Year’s Eve.
The iPhone XR mainly targets emerging markets at launch, but Apple is selling more models in the US and the UK. In reality, Apple is having a hard time bringing its iPhone XR to customers in India and China. Reports say that Apple is struggling to compete with Chinese brands in India and China. Apple is expecting to bring more iPhones to emerging markets in 2019. Earlier this week, Apple launched iPhone XS and iPhone XR trade-in promotion. Users now can grab a new iPhone XS or XR if they trade in an iPhone 7 Plus. All they need to do is to head over to a local Apple Store and sign for the program.
Sources say that Apple will announce new iPhones in September 2019. Rumors say that 2019 iPhone lineup comes with an in-display fingerprint scanner and OLED display. In reality, Apple is planning to switch to OLED panels for future iPhones, but it seems that it is facing supply issues.
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