My Passport for Mac portable hard drive comes with a brand new look

When it comes to high design, it’s undeniable that an external hard drive isn’t usually the first thing that comes to mind. However, these days, Western Digital has made efforts to launch its products with good design in order to make them even more pleasing to the consumer’s eye.

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Indeed, being aware of the fact that design, especially in tech, can have a positive effect on consumers’ buying habits, Western Digital is trying to redesign its external hard drives with a new lineup of portable My Passport (2 editions, Mac or PC) and desktop My Book external hard drives, all coming with a new style and colors created by Fuseproject, an industrial design and branding firm led by its founder Yves Béhar.

Coming pre-formatted for Mac OS, My Passport for Mac portable hard drive arrives with a satisfying small brick. It isn’t packed with backup software, opting for support for Time Machine instead. The device embrace a half-textured design that makes it stand out from the crowd, and better to suit Mac users’ personality. However, the Mac edition is only available in black, which can be considered its only downside.

The general My Passport edition is available in 6 colors including black, blue, red, orange, yellow, and white, and comes formatted for Windows 7, 8, or 10. Like the Mac edition, the desktop My Book is available in black and is ready for Mac or PC (exFAT). However, Mac users who want a colored drive can reformat all of them to suit the needs or operating system.

All new drives continue to provide USB 3.0 support that makes sure things keep going the whole time, with no stuttering, and the portable editions come with matching cables. They are also packed with strong 256-bit AES hardware encryption and password protection in order to prevent all unauthorized access.

As for pricing, The My Passport for Mac or Pc is available at the suggested cost of $80 for 1TB, $110 for 2TB, $150 for 3TB and $160 for 4TB. The My Book is also available at the suggested cost of $130 for 3TB, $150 for 4TB, $230 for 6TB and $300 for 8TB.